About Alya

Alya Mooro is an Egyptian born, London raised freelance journalist. Her first book The Greater Freedom: Life as a Middle Eastern Woman Outside the Stereotypes, is out worldwide now via Little a; Amazon Publishing. She holds a BA in Sociology and Psychology and a Masters in Journalism. She has been published in The Telegraph, Grazia, Refinery29, The Washington Post and more, providing unique takes on social commentary, fashion and lifestyle. Alya has collaborated with brands the likes of Nike, ASOS and Absolut and guested on numerous national radio stations including BBC Radio 4 Woman’s Hour, BBC Radio 1 and BBC 1Xtra. She is a representative voice for both her generation, and for multi-cultural women everywhere.

Follow Alya on Instagram and Twitter @alyamooro

About The Greater Freedom: Life as a Middle Eastern Woman Outside the Stereotypes

The greater freedom is to be who you actually are; to be able to live your life in the way you deem best, free from any sort of restriction to do that, or fear of repercussions for doing so.’ - Alya Mooro

Have you ever felt judged by an ‘invisible jury’? Or felt the weight of societal and cultural ideals that whisper (sometimes shout) in your ear telling you who you should be, and what you should want? And what if you have two sometimes contradictory invisible juries? How do you navigate life then?

Egyptian-born and London-raised, journalist Alya Mooro grew up between two cultures and felt a pull from both. Merging her unique experience, countless interviews and meticulous research, Mooro gives voice to the Middle Eastern women who, like her, don’t fit the mould. Women under pressure to conform to society’s ideals of how a woman should look and behave, what she should want and be. Women who want to think and act and love freely, without feeling that every choice means ‘picking a side’. Women who are two things at once and, consequently, neither.

Part memoir, part social exploration, The Greater Freedom is about finding our place in the world and the expectations we need to unpick in order to feel free to make our own decisions for how we want to live our lives.